Back to School:
Shoe Edition
Every child deserves to start the school year with confidence, and that starts with a good pair of shoes. For many families, school costs are overwhelming, and shoes often fall to the bottom of the list. We need you to help us give kids the comfort and support they deserve. One pair of shoes can make a world of difference. Let’s make that difference together.
Inspiration
Bold and Energetic
Heavily inspired by the Converse Campaign, we pulled from their use of grungy textures and playful marks that are reminiscent of spray paint, while also leaning into common school related items like notebook paper.
School drives can often feel too young, but we wanted this approach to capture a wide range of ages.
Source: behance.net/gallery/189715779/We-Leave-Your-Mark-Converse
I collaborated with our design intern to help a need for a local church. Every year, during their annual generosity campaign, churches gather together to support local organizations through donations.
In 2025, Browns Bridge Church specially requested giving to local schools during back to school season by providing new shoes to families in need.
Creative Lead: Kaitlyn Avery, Designer: Lia Petty
Back to School Drive: Shoe Edition is a part of a bigger tradition, called Be Rich, where all eight campuses within North Point Ministries encourage everyone to Give, Serve, and Love their local communities by donating financially, give of their time, and learn to love your neighbor.
“Command them to do good, to be rich in good deeds, and to be generous and willing to share.”
— 1 Timothy 6:18